Spanish football giants FC Barcelona continue to embrace Web3 technologies by signing a three-year agreement with WhiteBIT that will designate the company as their official cryptocurrency exchange partner until 2025.
WhiteBIT, a Ukraine-based cryptocurrency exchange has teamed up with FC Barcelona. The new alliance, which falls under FC Barcelona’s global partnership tier, will see WhiteBIT receive LED screen display at Camp Nou. It also includes brand presence across all of Barcelona’s various sports teams.
In addition, WhiteBIT will support Barcelona’s Esports team. The brand’s logo is set to be featured prominently on backdrops during competition events, as well as being integrated into the Barça Innovation Hub digital platform.
Chiliz and Orpheus Media investment in Barca Studios
The deal with WhiteBIT continues FC Barcelona’s digital expansion into Web3 partnerships in 2022. In early August, Fan Token creators Chiliz acquired a 24.5% stake in Barca Studios, Barcelona’s digital content production and distribution hub. The partnership with Chiliz was designed to help boost FC Barcelona’s NFT, metaverse and blockchain projects.
A few weeks after the Chiliz deal was signed, Orpheus Media also acquired a 24.5% stake in Barca Studios. It was announced at that time that Barca Studios would be renamed Barca Digital Entertainment.
“We are pleased to announce this new partnership, another example of the club’s commitment to innovation,” said Juli Guiu, vice president of marketing at Barcelona.
“Additionally, this is a partnership that will help us to continue growing and developing our global commercial expansion strategy, strengthening the club further while remaining a benchmark in an increasingly competitive field.”
Volodymyr Nosov, chief executive of WhiteBIT, added: “The start of our warm relationship with the legendary Barça as an official crypto exchange partner is a significant step for the community as a whole, and for us it is also a great pride and responsibility.”
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