Football legend Lionel Messi has signed on to join the Fantasy Football NFT trading game Sorare as a brand ambassador. Messi, the PSG and Argentina footballer, will help Sorare set new standards for connecting fans and players. In addition to his new ambassador role, Messi is also now an investor in Sorare after taking an equity stake in the French company as part of the deal.
The brand ambassador signing is the second major one for Messi in the sports blockchain/NFT space this year. In March, Messi signed a multi-year agreement with Fan Token platform Socios.com to become their first ever global brand ambassador.
Sorare CEO Nicolas Julia says it’s a dream come true!
Lionel Messi is one of the most popular football players in the world, and many consider him the greatest footballer ever. He is one of the most iconic figures in football history, and has even won a record seven Ballon d’Or awards! Now, he’s joining the Sorare Web3 space and taking on a new role as their ambassador.
“We are incredibly excited and proud to have Lionel Messi join us as in Sorare,” states Nicolas Julia, Sorare chief executive. “We created Sorare because we are, first and foremost, football fans, so to have one of the game’s greatest ever players join us for the next stage of our journey truly is a dream come true.”
As part of the deal, Sorare and Messi will work together. They plan to develop new features and improve the user’s experience on the platform. In addition, Messi recently opened his own investment firm. Interestingly, it focuses on sports, media and technology, which is a perfect fit for Sorare.
Sorare Global Cup 22 free-to-play World Cup game
The World Cup 2022 starts in Qatar on November 20th, and Sorare has launched a game to celebrate the event. Sorare: Global Cup 22 is a free-to-play game. Users can create teams of eight selected from eighteen officially-licensed national teams.
Significantly, this includes three former world champions – Argentina, Germany, and Spain. There are huge prizes up for grabs, such as match tickets and excellent merchandise.