In an unprecedented agreement, Sony Pictures and Fan Token platform Socios.com are teaming up to co-promote the soon to be released Spider-Man™: Across the Spider-Verse™ movie. With the partnership, Sony Pictures will be able to connect with Socios’ global community of sports fans.
MADRID. MAY 3RD 2023. Spider-Man™ has become a “Super Fan” of football thanks to Socios.com, the blockchain powered fan engagement platform that gives sports fans across the world the power to be “more than fans” of their favorite teams through Fan Tokens.
The superhero has been seen lately in the stadiums and training grounds of FC Internazionale, Juventus, Atlético de Madrid and, most recently, at the Reale Arena, where he made an amazing appearance minutes before the LaLiga match between Real Sociedad and Real Madrid kicked off.
Upcoming Spider-Man™ LaLiga and Lega Serie A stadium appearances
In the coming days Spider-Man™ will make appearances in several European football stadiums. The stadiums include LaLiga’s Civitas Metropolitano and Mestalla, and Lega Serie A grounds, where he will show his dual status as superhero and football “super fan”.
Spider-Man™ will display his arachnid superpowers while he enjoys exclusive experiences, such as participating in the team’s pre-match warm-up session, sneaking into the players’ locker rooms and viewing the match from one of the stadium’s VIP boxes — the type of experiences that Socios.com makes available to its users every week.
These initiatives are part of a co-promotion agreement between Socios.com and Sony Pictures ahead of the launch of Spider-Man™: Across the Spider-Verse™, sequel of the Oscar winning Spider-Man™: Into the Spider-Verse™.
Socios is the leading fan engagement platform that works with the world’s biggest sports clubs to build, empower and mobilize their digital communities. It’s currently an official partner to over 150 organizations worldwide, including some of the biggest football clubs in Europe and Latin America.
Sony Pictures first of its kind collaboration with a Blockchain Company
This collaboration, the first of its kind signed with a blockchain company, will enable Sony Pictures to present Spider-Man™: Across the Spider-Verse™ to Socios’ global community of over 1.8 million sports fans spread across 160+ countries through a wide range of Spider-Man™ themed features that will be available on the Socios.com app.
Additionally, Socios.com will use some of its rights and assets as official partner to LaLiga and Lega Serie A clubs to promote the film, which will be released exclusively in theaters on June 2nd.
Fan Token holders will have the chance to win a trip to attend the World Premiere in LA
As a result of this agreement, Socios.com Fan Token holders will have the chance to win trips to attend the world premiere of the film, in Los Angeles, access to premieres taking place in Madrid, Milan and London, as well as tickets to watch the film in different European cities, Spider-Man™ official merchandise products and more.
Write your own story is the claim for this new chapter of Spider-Man™, an epic adventure in which Brooklyn’s full-time, friendly neighborhood Spider-Man is catapulted across the Multiverse, where he encounters a team of Spider-People charged with protecting its very existence.
Socios.com gives its users the chance to shape their own journey as sports fans through Fan Tokens, digital utility assets that give fans the chance to engage with their teams, earn rewards for their loyalty and access exclusive rewards, as is shown in Write your own story, the video series starring Socios Fan Token holders that can be seen on THIS LINK.
Alexandre Dreyfus, founder and CEO of Socios.com, said: “Socios.com users do not fight against villains to save the world, but thanks to Fan Tokens they do have powers that enable them to do things that other fans cannot do, such as participate in team decisions or access promotions, products and exclusive experiences.
“We are delighted with this collaboration, which will allow Sony Pictures to connect with our vibrant, global community of fans, while enabling us to present our vision and platform to a wider audience and offer new and exciting opportunities to our Fan Token holders.”
Alessia Garulli, Vice President of Sony Pictures Marketing & Distribution, said: “We feel enthusiastic about this innovative collaboration which confirms how close the sport and entertainment industries are. A copromotion that positions synergically the multiverse of Spider-Man™ in Spider-Man™: Across the Spider-Verse™ and the new engagement opportunities offered to fans through the blockchain technology.”
Pepe Ramírez, Marketing Director of Sony Pictures Spain, said: “At Sony Pictures we are very interested in exploring new ways and tools to create, mobilize and engage fan communities. What Socios.com is doing with sports sets a great example for the entertainment industry, and we are looking forward to learning more through this exciting collaboration.”
Fan Tokens are digital utility assets that provide the world’s leading sports teams with new ways to connect with, rally and reward their global fanbases through the Socios fan engagement and rewards app.
Socios.com is powered by Chiliz, the sports blockchain and the creators of Fan Tokens. Chiliz has more than 300 employees and offices in nine different countries: Brazil, France, Italy, Malta, Spain, Switzerland, Turkey, UK and the US.
Chiliz Chain Mainnet Launches on May 10
On May 10, the mainnet (main network) of the new Chiliz Chain, the first layer-1 blockchain for sports and entertainment, will be launched. The Chiliz Chain will be the home where the products, services and experiences that will move the sports game from web2 to web3 will be built.
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