Serie A Football Club Udinese Calcio Partners With Chiliz Sports Blockchain

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UDINE, FEBRUARY 10TH: Udinese Calcio, in partnership with the leading blockchain provider for the sports and entertainment industry, Chiliz, have announced that the club will launch their official Fan Token $UDI on the all-in-one fan engagement and rewards platform.

Udinese Calcio has a proud history stretching back over 125 years and is an important club of the Italian calcio. Founding its values on knowledge and innovation, Udinese has participated in 27 Serie A championships in a row, qualifying 11 times for european competition, which marks a true record for the team led by the Pozzo family. Udinese Calcio becomes the seventh Serie A club to sign with Socios.

The $UDI Fan Token will provide I Bianconeri around the world with a way to engage with and influence the club like never before. They will give Fan Token owners the chance to enjoy special discounts and promotions, access exclusive content and earn unique prizes and rewards, ranging from signed merchandise to VIP tickets and once-in-a-lifetime experiences.

In addition, for the first time ever, Udinese Calcio fans will be able to take part in club decision-making processes by voting on polls through the Socios app. Fans may vote to name club facilities, choose kit designs, squad numbers for new signings, celebration songs, inspirational messages and other fan-related topics.

Last year Socios Fan Token partners launched over 300 Fan Polls on the app and rewarded 5,000 Fan Token holders with club merchandise, VIP match tickets and once-in-a-lifetime experiences such as acting as the club’s official speaker and announcing the lineup at an official home match.

The launch date for the $UDI Fan Token as well as the subject of the first poll has not yet been determined, but will be announced soon. As part of the agreement, Socios will have brand visibility on the training and the pre-match warm-up kits.

Udinese Calcio joins a network of over 120 sports organizations across the globe that have already embraced Socios’ leading-edge blockchain technology to empower and enhance the experience for their fans. The roster includes football giants like FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan and Arsenal. Other sports partners include major MMA brands, Formula 1 teams, esports clubs along with NHL, NFL, MLS and NBA franchises.

Alexandre Dreyfus, CEO of, said: “Over its 120+ years of history, Udinese Calcio has built a rich legacy and nurtured a large fanbase across Italy. We are very happy to be partnering with them and excited to start working on new opportunities for their fans to connect with the team.”

“This partnership confirms our leadership in Italy, where seven of the 20 clubs currently taking part in the Lega Serie A, plus the National Team, are now partners to It also proves our commitment to continue expanding our footprint in this country, which has played a pivotal role in the development of our product and our brand.”

Magda Pozzo, Owner of Udinese Calcio said: “The philosophy of the Club always aims at reaching new standards and the engagement of our fans is an important challenge that we have prioritized. Therefore, we’re honored that has recognized the ambition of our vision, allowing Udinese to become a part of the global roster already on the platform. This certifies the attractiveness of the Udinese brand, as well as the efforts of the Club for its fan base.”

The partnership with Udinese Calcio further strengthens’s leadership position in Italy, where the Fan Tokens creators are currently partners with seven Serie A clubs and the Italian National team. They will soon be opening their first regional office in Italy as well.

The Socios mobile app, launched by leading sports blockchain provider Chiliz in 2019, is available for iOS and Android devices and currently hosts a growing community of 1.3 million users in 167 different countries. The company has headquarters in Buenos Aires, Istanbul, London, Madrid, São Paulo and Seoul and will very soon open its first offices in Italy and the US. grew by 500 percent in terms of partners and clubs last year, and is aiming to continue introducing millions of new fans to the benefits of Fan Tokens in 2022, with new partnerships, innovations, features and rewards that will be added to the Socios app throughout the year.

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