LISBON, JUNE 7, 2022: Primeira Liga club SL Benfica announced today that they will become the first Portuguese football club to launch a Fan Token on Socios.com. Chiliz owned Socios, is a world-leading blockchain powered fan engagement and rewards app. SL Benfica CEO, Domingos Soares de Oliveira announced last week that Benfica would launch a Fan Token this summer, but did not reveal at the time who the club would partner with for the release.
Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favorite clubs. More than 1.5M users from 167 countries have downloaded Socios.com. Fan Token owners are able to influence their favorite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app. With the new partnership, Benfica fans will have the opportunity to join the most empowered and engaged community in sport.
SL Benfica Joins a Strong Socios Sports Roster
In partnering with Socios, SL Benfica is joining a roster which features over 150 of the biggest sports organizations in the world. Football giants Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal, S.C Corinthians, Flamengo, São Paulo FC, FPF and UEFA are Socios partners. Brazil Série A club Fluminense just signed with Socios this week. Also, over 50 major US sports franchises from the NBA, NHL and NFL, along with the UFC, several Formula One teams and leading esports teams are also all on board.
Socios is on track to run at least 500 polls this year for its growing community of Fan Token owners, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. In addition, Socios will reward more fans than ever before. Up to 17,000 fans are set to watch live games of their favorite clubs in 2022.
Fan Token Rewards and Merch
Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. Socios will also increase gamification on the app and plans to launch a wide range of sports themed mobile games exclusively for Fan Token holders.
Details on the launch of the SL Benfica Fan Token Offering (FTO®) are not yet available, but will be announced in due course.
Domingos Soares de Oliveira, CEO of SL Benfica said: “Benfica is constantly focused on searching for and delivering a positive experience to our huge global fanbase which includes both Members and Supporters. We have been paying very close attention to Digital Assets, a market which has been influential in our industry of late. We are delighted to be partnering with Socios.com, the ideal partner for developing our tokens and for bringing the worldwide Benfica family closer together”.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We’re delighted to welcome SL Benfica, the most successful club in Portuguese football history, to Socios.com.
“Having built a truly world class network of partners, our focus is now on adding more features and engagement opportunities for Fan Token holders. We look forward to creating new experiences for Benfica and their passionate fans all around the world.”
Socios.com is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, São Paulo Istanbul, Miami, Malta andLyon. The company will open an office in Milan in the near future. Chiliz $CHZ the digital currency of the Socios.com platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.
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