Porsche, the high-performance sports car manufacturer, is accelerating into Web3 with its first-ever NFT collection. The company will launch a collection of 7,500 NFTs based on their iconic 911 sports car in January. Patrick Vogel, a 3D artist based in Germany, will create each unique piece.
Owners will choose the theme for their Porsche 911 NFTs
Porsche is taking a unique approach with its NFT collection. The company is allowing holders to choose the destiny of their NFTs upon purchase, as they will be able to pick between three themes for their Porsche NFT. These diverse themes include Performance, Lifestyle, and Heritage. The choices NFT owners make will result in different utilities, like “money can’t buy” experiences.
150K different NFT Design Variations
Based on the decisions that were made, various design traits will become available that holders can add to their 911 NFT. There will be 150k different design variations, truly making each NFT an iconic piece of art. Specifically, at a later time, Vogel will use the holder’s feedback to transform each NFT into a 3D asset in Unreal Engine 5. To sum it all up, there are two phases of customization that grant holders the freedom to personalize their Porsche NFT.
When describing the 3D visuals of the collection, Lars Kramer, Porche’s manager of innovation & methods, stated the team took inspiration from “Porsche heritage, typical Porsche elements, and modern lifestyle to create a token-gated and creative journey.”
Porsche’s Web3 plans include more than just NFTs
In addition to the Porche NFT collection, the luxury car brand manufacturer is striving to integrate blockchain technologies into its ongoing and future operations. This includes incorporating the purchasing experience of the user, the supply chain, vehicle issues, and sustainability concerns into Web3.
“We’ve made our commitment for the long haul, and our Web3 team has every freedom to develop innovations in this dimension as well,” said Lutz Meschke, Porsche’s deputy chairman and member of the executive board for finance and IT.
Porsche and Vogel attended Miami Art Week
Porsche attended Mana Common’s The Gateway: A Web3 Metropolis at Miami Art Week during Art Basel, where they held a panel. This focused everyone’s attention on Porsche and its upcoming NFT collection. It was a great way for the team to publicize the upcoming January drop, which created even more anticipation. In addition, Vogel and visual artist Vexx were there to talk about the collection as well as the future of Porsche’s presence in the space.
Also at the event, Porsche revealed a Miami art installation that was created by artist and designer Chris Labrooy. The installation was displayed at the Pérez Art Museum. It perfectly encompasses Porche’s first steps into Web3: “dreaming big, without boundaries.”
Porsche’s Web3 Vision
Porsche has made it clear that its vision is much deeper than creating an NFT collection that complements the sports car company. Despite the fact that this 911 NFT launch is an excellent entry into Web3, the company intends to do more. Deniz Keskin, Porsche’s Director of Brand Management and Partnerships, stated that Web3 allows the company to grant access to exclusive experiences through NFTs and Web3 technologies. By doing this, the company is able to create a deeper connection with its customers than ever before. Porsche enthusiasts will now have the opportunity to interact with the brand in an exciting yet innovative way.