NHL, NHLPA Team Up With Sweet For Video Highlight NFTs | Join Red Bull, McLaren & New York Knicks On The Platform

1 min read

  • NHL hopes Sweet’s interface and gamification features will engage first-time NFT owners
  • 12 NHL teams partnered with fan engagement platform Socios.com in December

The National Hockey League (NHL) announced they will release non-fungible tokens (NFTs) through a partnership agreement with NFT specialist Sweet.  The NFTs will offer hockey fans the opportunity to purchase NHL digital collectibles based on current and historic video clips from iconic moments in the league’s rich history.

Several individual NHL teams already have NFT partners and 12 NHL franchises partnered with fan engagement platform Socios.com in December. While the NHL has given partner Upper Deck a license to create NFTs based on its trading cards, this will be the first time the league will release video-based collectibles, similar to the National Basketball Association’s NBA Top Shot.

“We are proud to be launching the NHL’s official NFT digital collectibles marketplace this upcoming season and to offer this new and innovative interactive touchpoint for NHL fans,” said Dave Lehanski, NHL executive vice president, for business development and innovation.

“We invested a significant amount of time to analyse the marketplace and establish a fan-first strategy and are now thrilled to announce a partnership with a company that will not only provide us with a world-class digital NFT collectibles experience, but also a commitment to develop a comprehensive platform that is completely designed and customised for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible.”

Official NHL Digital Marketplace

As part of its ‘multi-year deal’ with the NHL, the NHL Players Association (NHLPA) and the NHL Alumni Association (NHLAA), Sweet will offer NFTs featuring cinematic, high-definition highlights and build an official digital collectible marketplace where fans can buy and trade these tokens, and display them in an interactive 3D trophy room.

Other NFTs will also be available, including those that change appearance based on current team data. Also, special collections made for marquee events like the NHL Winter Classic are planned.

Sweet’s partners include McLaren, Red Bull and the Knicks

The NHL says Sweet’s ‘easy to use’ user interface will hopefully engage first-time NFT owners, as will gamification features within the marketplace, such as quizzes and challenges. Sweet’s other sporting clients include the Australian Open tennis tournament, the McLaren and Red Bull Formula One teams, and the NBA’s New York Knicks. Socios.com is also an official partner of the Knicks.

“We’re honoured to be partnering on an industry-first launch with an organization as globally renowned as the NHL,” said Tom Mizzone, Sweet chief executive. “Working closely with the League and the Associations, we’ve curated some visually stunning action-packed moments, leveraging in-play gamification to create a genuinely engaging and unique relationship between collectibles and experiences.”

Image: Pixabay

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