In the trailblazing agreement, the Six-time Super Bowl™ champion New England Patriots and 2021 Supporters’ Shield-winning New England Revolution join the Socios.com family.
FOXBOROUGH, MASS., NOVEMBER 12: Socios.com, the all-in-one influence and rewards app for sports fans worldwide, today officially announced its first foray into the worlds of professional American football and soccer via an innovative partnership with Kraft Sports + Entertainment’s New England Patriots and New England Revolution.
The deals with the Patriots and Revolution mark Socios.com’s first partnerships with teams in the National Football League and Major League Soccer, respectively. Socios.com is the leading global blockchain provider for the sports and entertainment industry and currently has partnership agreements with 24 National Basketball Association franchises. Today’s announcement extends Socios.com’s ever-expanding American footprint into the six-state New England region and represent the company’s first partnership with an ownership group spanning multiple sports.
“Kraft Sports + Entertainment is home to one of the winningest franchises in NFL history, as well as the top team in Major League Soccer this season, so we are ecstatic to welcome this prestigious, successful group into the Socios.com family,” said Socios.com CEO Alexandre Dreyfus. “We look forward to partnering with the Patriots and Revolution to increase their fan engagement as we continue our surge into the U.S. sports industry.”
The Patriots, tied for the NFL’s all-time lead with six Super Bowl™ victories, will use the partnership to engage with their fan base through activities available in the Socios.com mobile app. Similarly, “Patriots Fan Predictions, presented by Socios.com,” will reward New England fans with prizes for correctly answering five game matchup-related questions during each week of the season on Patriots.com and the Patriots mobile app. The partnership also will position Socios.com as the official sponsor of the Patriots’ indoor practice field house.
“Socios.com is an industry leader in utilizing new technologies to engage fans in creative and imaginative ways,” said Jim Nolan, chief operating officer at Kraft Sports + Entertainment. “We look forward to teaming with them and exploring the technologies available to reach new audiences and provide additional fan enhancements.”
The Revolution, winners of the 2021 MLS Supporters’ Shield as the regular season champions for the first time in their 26-year history, enter the postseason as the №1 seed in the 2021 MLS Cup Playoffs. Socios.com will become the official sponsor of the Revolution’s training center and will display in-stadium signage during game action for both teams. Socios.com will also present a fan prediction poll throughout the Revolution’s run in the MLS Cup Playoffs this season where fans can win prizes, including tickets and autographed merchandise.
“We are excited to partner with the pioneering team at Socios.com, a global leader in cutting-edge fan engagement, to offer new and innovative experiences for our fans to connect with their club,” Revolution President Brian Bilello said. “The Revolution look forward to collaborating with Socios.com to enrich the fan experience both virtually and at the stadium, providing them with more access to their favorite club and players than ever before.”
The Patriots and Revolution join a network of more than 100 major sporting organizations on the Socios.com roster, including leading American franchises such as the Brooklyn Nets, Golden State Warriors and Los Angeles Lakers. Internationally, the Socios.com family features European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sports organizations with the tools to engage with and monetize their global fan bases. The company has multiple office locations around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. A new office in North America is planned in the near future.