National Football League Players Association Announces 3D Interactive NFTs Minted On Upland Blockchain

2 min read

The National Football League Players Association (NFLPA), Upland, a metaverse economy and gaming ecosystem and OneTeam Partners have jointly announced a new partnership that will pioneer the future of NFL fans engagement and extend the real-life identities of 2,000+ active NFL players into the Upland non-fungible token (NFT) metaverse.

To kick off the landmark deal, NFL players are now part of Upland’s next generation of interactive NFTs, called Upland Legits. The new NFL NFTs feature stunning 3D designs which are optimized for the mobile fan experience. The NFL players are the first athletes to launch Legits on the Upland blockchain.

"NFLPA Legits are not just next-generation collectible NFTs, but also offer fans a gamified way to engage with their favorite players,"

said Idan Zuckerman, Co-Founder of Upland.

"Fans can now play and compete to mint one-of-a-kind, official Player NFTs prior to actual football games, and then go root for their players and see how their performance will affect the final NFT that they scored!"

By using Upland’s blockchain platform, passionate communities of fans – called Uplanders – can now purchase virtual properties, fan related items and other digital goods which can then be traded with other NFL fans or sold in U.S. dollars. Upland’s first Legits sold out in a few hours and are proving to be a popular with Uplanders. With the NFL Playoffs here, the excitement around NFLPA Legits will increase and the performance of fans favorite players will be closely watched as Uplanders compete to get the NFTs of their favorite and high performing players first. The new Legit NFTs also add layers of gamification to the mix through collections, location-based minting events, burn/merge mechanics, and other unique interactions with professional football players such as virtual autograph signings. Interested NFL fans can learn more about the game play and how to sign up at www.upland.me/nflpa.

"The metaverse represents the powerful convergence of gaming, NFTs, athlete influencers and a highly engaged community, NFL Players are delivering unparalleled authenticity through Upland's must-have NFTs,"

said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc. the marketing and licensing arm of the NFLPA.

OneTeam Partners, the group licensing partner of the NFLPA leading their digital media business, facilitated the partnership.

"The Upland team has built a truly compelling value proposition with their version of the real-world metaverse,"

said Joshua Valensi, Vice President, Product Development (Games) at OneTeam.

"It provides fans with new and unique kinds of engagement experiences around collectible NFTs and virtual locations."

Driven by its mantra – “Rebuild the World” – Upland is revolutionizing the current model of sports fan engagement. Until now, fans have only been able to engage with their favorite players using likes, shares, or comments on social media platforms, and on NFT marketplaces, interaction with players is generally limited to buying and selling of digital assets.

The Upland app is available to download for free on iOSAndroid and the Web, and can be played from anywhere in the world. Upland Legits will soon exist inside Upland virtual homes and apartments as either inanimate or interactive 3D objects.

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