Dapper Labs, the developers of the Flow blockchain network and NBA Top Shot, announced the launch of a new non-fungible token (NFT) collection called “UFC Strike.” The NFTs will launch on Sunday, January 23, 2022, according to Dapper Labs, and they will feature “amazing displays of striking and grappling from UFC fighters.”
UFC Partners With Dapper Labs to Release ‘UFC Strike’ NFT Collection
Ultimate Fighting Championship (UFC), the American mixed martial arts (MMA) promotion company has grown to become one of the world’s most popular sports companies since its founding in 1993. The UFC says it has more than 625 million fans across the globe and broadcasts their events on television to 900 million households in approximately 175 countries. Recently, the MMA entertainment firm has been interested in cryptocurrency and blockchain solutions. During the first week in July 2021 they partnered with Crypto.com.
Following the partnership announcement, UFC released the company’s first NFT collection that showcased the UFC 268: Usman vs. Covington 2 event held on November 6, 2021. Earlier this week, UFC Heavyweight Champion Francis Ngannou told his fans on Twitter that he partnered with Cash App. Ngannou said that he was going to take half of his UFC 270 purse paid in bitcoin (BTC).
UFC Executive Believes Dapper Labs Is an ‘Innovator in This Field’
Dapper Labs is the creator of the Flow blockchain network, CryptoKitties and the NBA-licensed product, NBA Top Shot NFTs. Since NBA Top Shot’s inception in October 2020, it has seen $776.49 million in all-time sales from 492,039 traders. The company says that the UFC Strike drop will begin on January 23rd, and “MMA fans have the opportunity to own the most epic, talked-about fight moments in the history of UFC.”
After finding success with NBA Top Shot, Dapper Labs launched a digital collectibles platform with the NFL.
And now they are expanding into the UFC, with “UFC Strike” set to release its first set of NFT’s this weekend.
Every sports league will eventually do this.
— Joe Pompliano (@JoePompliano) January 20, 2022
The announcement stated that the UFC Strike NFT compilation packs will feature iconic moments and videos from epic UFC fights.
“Launching first as an open drop of 200,000 total packs, UFC Strike will start with a first-round of 100,000 “Fully Loaded” packs, consisting of three NFT Moments capturing incredible finishes and amazing displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, Justin Gaethje and more,” the Dapper Labs announcement stated.
Tracey Bleczinski, the UFC’s senior vice president of global consumer products, said that the UFC believes Dapper Labs is an “innovator in this field.” “Their vision for the potential of these products is the reason UFC chose Dapper Labs as an NFT partner,” Bleczinski also said, “We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”
According to Dapper Labs, the NFT drop will be available via the website ufcstrike.com and fans will be able to join a queue. The NFT packs, while supplies last, will be $50 per pack per the announcement. “As UFC Strike continues to evolve in the coming months, the experience will include additional drops closely aligned with UFC event calendar,” the announcement concludes. “It will also include additional features like a peer-to-peer marketplace for fans to connect, buy, and sell their moments.”
What do you think about the Dapper Labs and UFC partnership and the upcoming NFT collection called UFC Strike?
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