Minjae Kim Will Promote Chiliz Web3 Sports Ecosystem As Their New Brand Ambassador

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Minjae Kim, the Korean national football team and S.S.C. Napoli star, has signed on as the latest Global Brand Ambassador for sports blockchain provider Chiliz.

SEOUL: Chiliz, the global leader in Web3 for the sports and entertainment industry, announced that a star from the Korean national football team, Minjae Kim, has signed on as its new Brand Ambassador. Minjae, who plays as a centre-back for Italian Serie A club S.S.C Napoli, will promote the Chiliz Blockchain sports and entertainment ecosystem in Korea and internationally.

The partnership with Minjae Kim forms part of Chiliz long-term commitment to invest in Korea as the Web3 sports leader launches its new Layer-1 blockchain. Minjae Kim will work to showcase the benefits of the Chiliz sports and entertainment ecosystem, where developers, sports teams and entertainment companies can create new products and services for fans.

Chiliz Celebrates 5th year Anniversary with Logo Rebranding

To celebrate its fifth year anniversary and to support its continued growth as a global leader in sports and entertainment technology, Chiliz is launching its new branding. At the heart of the new branding is a new look logo, featuring the emblematic chili with an angle bracket ‘>’ to symbolize the company’s commitment to code and development; the commitment to building the underlying infrastructure, products and network for sports and entertainment brands to thrive in Web3.

The launch of the new chain will see further Web3 developers and brands join Chiliz to build on its new blockchain and to gain access to their Web3 infrastructure and sports and entertainment network. In the second half of 2022, the US company FanFest and fan engagement start-up LiveLike joined the Chiliz eco-system to build Web3 products and services. These products included offering “watch to earn” blockchain-backed collectibles to broadcasters and media partners.

Chiliz issued Fan Tokens for major Sports Brands

Through its fan rewards and engagement app Socios.com, Chiliz has issued Fan Tokens for some of the largest sports communities in the World. Socios.com works with more than 170 major sporting organizations, including FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, S.S.C Napoli, Inter Milan, AC Milan, Arsenal, Atlético Madrid, A.S Roma, the UFC, leading F1 teams and many more.

Sports Brands can now mint NFTs and build DeFi Products and P2E Games

Utilizing the Chiliz Blockchain, sports and entertainment brands and developers can mint NFTs and Fan Tokens as well as build DeFi products and Play2Earn games. They can also develop in-stadia engagement experiences, eb3 ready ticketing and payments and bring the traditional fan experience of collecting memorabilia into the frictionless Web3 environment. In December, Chiliz announced its new digital authentication service for the global sports industry Gameused.com.

Chiliz Blockchain will publicly announce 8–10 enterprise level projects in the coming months. This will include NFT ticketing pilots, third-party athlete-focused Fan Tokens and Web3 infrastructure partners building for sports and entertainment. The company is also planning to hold a Web3 event in Seoul sometime in March.

Chiliz CEO Thoughts

Alexandre Dreyfus, CEO of Chiliz said: “Minjae is a symbol to many around the globe of the power of communities coming together with shared passion and purpose and is a perfect ambassador for Chiliz new blockchain.

“Chiliz is focused on unlocking the potential web3 can bring to fan communities, benefiting fans, sports and entertainment brands, and developers and service providers alike. Our strategy is to continue to develop the underlying infrastructure that can allow these communities to build the products and services they need, and to continue to grow our network to attract the leading sports and entertainment brands, the leading developers and the most passionate fans in the world.”

Chiliz native token, $CHZ, underpins the Chiliz community and ecosystem, including all the dApps that will be built on top of it. $CHZ token holders, the Chiliz community will be rewarded for the role they play in the growth of the ecosystem, receiving rewards for staking (delegating) on the network.

Smart Contracts and Proof of Stake Authority

The Chiliz Blockchain is a Layer-1 EVM-compatible, open, interoperable, multi-vertical ecosystem in which all approved stakeholders can become node operators and benefit from continued adoption of the network. Through the blockchain governance, only approved third party developers will be allowed to deploy Smart Contracts within the ecosystem initially, bringing a high level of security to partners and users.

Chiliz Commitment to growing in a Sustainable Way

Chiliz Blockchain will introduce a system of 11 active validators with PoSA (Proof of Stake Authority) consensus, supporting shorter block time, lower fees and significantly less energy usage — part of Chiliz commitment to grow and develop its technology in a sustainable way.

Chiliz, has more than 300 employees across the globe and is the creator of Fan Tokens and the Socios.com fan engagement and rewards app. The Socios.com Fan Token ecosystem and audience continues to grow with more than 170 partners across the globe and over 1.7 million wallets.

Image: Chiliz

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