Millonarios FC Partners With Sports Blockchain Provider Chiliz To Release $MFC

2 min read

BOGOTÁ, OCTOBER 28TH: Columbian Football Club Millonarios F.C., in a partnership agreement with Chiliz, the leading blockchain provider for the sports and entertainment industry, have officially announced that they will release a $MFC Fan Token on the Socios.com fan engagement and rewards platform.

This partnership will see the Embajadores become the first Colombian-based property to team up with Socios.com, a platform used by some of the world’s leading sporting brands to connect and engage with their local and international fan bases. Millonarios FC will be adding its name to global football giants such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan, AC Milan, Arsenal, Atlético Madrid, Galatasaray, Flamengo and Corinthians among others. The national teams of Argentina and Portugal are also Socios.com partners.

The $MFC Fan Token will grant Millonarios fans worldwide unprecedented access to the club. Engagement opportunities for $MFC Fan Token holders will include the chance to take part in the club’s decision making processes by voting in interactive club polls on the Socios.com app.

In addition, fans will be able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios.com’s geo-location, augmented reality feature ‘Token Hunt’.

Details on when the $MFC Fan Token will launch, as well as the price and supply will be revealed shortly.

Launched in 2019, Socios.com is a direct-to-consumer (D2C) platform that uses blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Over 1.2 million sports fans across the world are currently using the Socios.com app to actively connect with their favorite teams, take part in decision-making processes, access exclusive promotions and earn unique rewards.

More than 90 major sporting organizations across 20 different countries have partnered with Socios.com, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket.

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans and is targeting many more Fan Token launches throughout the world. The company has multiple office locations around the globe. It has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, and will soon open a North American office.

Enrique Camacho, President of Millonarios FC, said: “Millonarios FC is thrilled to be amongst the world’s leading sporting brands who have already joined this cutting edge technology platform and very proud to be the first Colombian-based sporting property to join Socios.com’s roster of partners.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “We are very happy to announce this partnership with Millonarios FC, the best possible gateway to Colombia, a country with a huge passion for football and a great history.

“Millonarios is a historic club, with a brilliant present and a great future. With its huge and passionate fan base, it will be a great ambassador for our brand as we continue to expand both in Colombia and in Latin America.”

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