English Premier League powerhouse, Manchester United is set to announce a partnership with decentralized blockchain platform, Tezos, and Baby Doge has struck a deal with a TSG Hoffenheim to develop club NFTs.
According to reports, Manchester United, one of the world’s most popular football clubs is set to announce a multi-year training kit sponsorship deal with Tezos, a Proof-of-Stake blockchain platform.
The deal was first reported by The Athletic, and is apparently in excess of $27 million per year. The agreement would allow Tezos to place its logo on the club’s training uniform. Manchester United have reportedly filmed promotional material ahead of the official announcement.
In addition, the report speculates that the deal may include a collaboration in the technology space, perhaps involving a Metaverse or other Web3 project.
Tezos has been investing heavily in sponsoring various sports. In May 2021, Formula 1 team RedBull racing announced Tezos as its official blockchain partner and that Tezos would launch its first NFT, which was later released in November.
A similar announcement was made with the McLaren Racing team a month later which revealed that Tezos was its Official Technical Partner in a multi-year deal across its Formula 1, INDYCAR and esports teams. The Tezos platform was then used to launch the McLaren NFT collection in October 2021.
Manchester United is the latest English Premier League (EPL) football club to have either penned sponsorship deals or fan token partnerships. In August 2021, Dogecoin partnered with Watford FC as its shirt sleeve sponsor for the 2021-22 season, with players displaying the coins’ famed meme logo on their arm. Manchester City, Arsenal and Wolverhampton Wanderers FC have all launched fan tokens on various platforms such as Socios and Bitci. In December, Crystal Palace became the sixth EPL club to partner with Socios to release their fan token.
Baby Doge Partners With Bundesliga Football Club
In other football crypto news, Baby Doge Coin ($BABYDOGE), announced it has partnered with TSG Hoffenheim, a club in the Bundesliga, Germany’s top football league.
In the announcement, TSG Hoffenheim confirmed that Baby Doge will become an official partner of the club and they will work together on developing club-specific NFTs. The deal also includes what the club calls “key promotional materials” which will see Baby Doge advertised on LED boards around the pitch at the club’s home games, as well as co-branded content.
“TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life,” said Denni Strich, Hoffenheim’s CEO.
Mike Watson, Project Manager for Baby Doge, stated that the deal would expand its presence in the global market and in the European Union and it would continue to form strategic partnerships to extend its reach as a community-centered project by establishing itself as a player in the sports world.
Floki Inu Partners With S.S.C. Napoli
Another canine based meme coin, Floki Inu, which was created after Elon Musk tweeted he was naming his Shiba Inu “Floki”, also scored a partnership deal with Italian Serie A football club, S.S.C Napoli in November 2021.
The deal saw Floki Inu’s logo — a cartoon Shiba Inu wearing a viking helmet — displayed on the backside of Napoli players’ jerseys and also saw Floki Inu’s logo advertised on LED signs at the Napoli home stadium. Napoli also partnered with Socios in 2021 to launch their club fan token.
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