Cryptocurrency exchange OKX announces plans to launch OKX Collective, a football focused Metaverse experience.
OKX will launch a metaverse platform specifically tailored for football fans. The inaugural content will be provided in collaboration with four star players from the Premier League’s Manchester City club – Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex Greenwood.
Manchester City named OKX as their official cryptocurrency exchange in March last year.
Fans can Connect with the Players, access their exclusive content and buy NFTs
The OKX collective will feature a user-friendly interface where fans can buy NFTs, listen to a special playlist picked by the team and access exclusive content, which is also customizable according to the chosen player’s style.
Jack Graelish’s thoughts on the OKX partnership
Here’s what Manchester City winger Jack Grealish had to say about the new partnership:
“Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”
Football already has a history in blockchain with Socios.com’s Fan Tokens
To be sure, football and blockchain already have a history together through Socios.com, which provides a native cryptocurrency Fan Token for most of the top European football clubs. Following the news, the developers of Socios.com, Chiliz (CHZ), caught a bullish wave.
At press time, Chiliz (CHZ), is the 60th ranked crypto by market cap and trades at $0.166426, according to CoinGecko. The football crypto has rallied 24.1% in the past 7 days. Interestingly, CHZ plunged throughout the FIFA World Cup ‘22, dropping as low as $0.099825 on December 30th, 2022.
Sports NFT niche market forecast
There is no official launch date announced yet for the Manchester City NFT marketplace or the OKX collective. Grand View Research reported that the sports NFT market’s total market cap in 2035 can reach $211bn, one of the fastest-growing niche markets in the crypto sphere.
Image: DailyCoin
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