North America’s Major League Soccer (MLS) has formed a partnership with global fantasy football game creator Sorare to launch the league’s official NFT Fantasy game. MLS will offer NFTs for all of its players.
The collaboration means that the league’s fan base, along with collectors and fantasy players alike, will be able to trade and play with MLS NFTs for the first time. The multi-year agreement leverages the intersection of sports, gaming and technology. Sorare has been growing in popularity. In January, a Sorare NFT fantasy card of Borussia Dortmund striker Erling Haaland sold for $684,000 at auction.
“At Major League Soccer, our Emerging Ventures team is always looking two steps ahead to offer our fans enriching experiences and to expand our global reach, including in LATAM and Asia,” said Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures.
“We’re excited to continue our progressive approach to bring NFTs to MLS with industry-leader Sorare. Utilising the latest technology to provide fans the opportunity to add MLS players and future stars to their personal collections and give them an interactive free-to-play fantasy soccer game made Sorare the obvious choice.”
With Paris based Sorare’s continued expansion in the US, the deal is being described as a ‘major milestone’ since the company opened its American office at the end of 2021.
Ryan Spoon, Chief Operating Officer at Sorare, added: “We’re excited to welcome Major League Soccer to our Sorare family. Our global community of sports fans are eager to start collecting and playing with their favourite teams and players from the league.
“From collectors to first-time NFT buyers, our NFT x Fantasy model uniquely engages fans with the sport they love in a way that goes beyond just spectating, and makes them feel truly connected to each team, player and game.”
The NFTs are scheduled to launch sometime in the Spring. With their aim to unlock a ‘new era of sports fandom on and off the field’, Sorare and MLS concluded the release as a drive for the long-term ‘utility and value’ of NFTs on the platform.
Other sports organizations continue to tap into the world of NFTs in 2022. In recent months, the Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch its own NFT collectible product, UFC Strike. The National Football League also partnered with Dapper Labs to release their NFL All Day NFT collection.
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