MLS joins Socios.com’s global fan engagement network
Multi-year agreement marks the League’s latest step forward in embracing new technologies to provide MLS fans with premium experiences
New York, N.Y. (May 4, 2022) — Major League Soccer announced today a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com. The deal makes the company an Official Partner of MLS. The MLS agreement is the second major partnership with professional U.S. sports teams announced recently by Socios. Last month, 13 National Football League franchises teamed up with the company.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-MLS partnership forges a deeper connection with soccer fans, and helps fuel League growth on and off the field.
With 26 Club deals, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls and opportunities for their favorite Clubs. MLS foresees that fans will be able to have the opportunity to win prizes for making correct game-related predictions and for correctly answering questions.
“At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs,” said Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures. “We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable MLS to combine its commitment to innovation and technology to leverage blockchain technology to provide the League and their clubs tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social media channels and will also receive digital signage at partner club home games.
“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be as a whole. MLS is the perfect home to begin that educational journey in North America.”
The agreement also enables Socios.com and MLS to work together on new fan engagement products in the years ahead. One future possibility may be Fan Tokens. Many European soccer clubs such as Sevilla FC have minted Fan Tokens on the Chiliz blockchain. Chiliz is the parent company of Socios.
Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia and South America with the world’s leading sports properties. Socios.com will debut a mobile app specifically designed for users in the United States later this year. They recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.