Socios.com Will Receive Significant Brand Exposure During New York Knicks and New York Rangers Games Played at The Garden and Across The Teams’ Digital Channels
NEW YORK, N.Y., DEC. 22, 2021: Madison Square Garden Sports Corp. (NYSE: MSGS) announced today they’ve signed a multi-year marketing partnership agreement with Socios.com, naming the all-in-one influence and fan rewards blockchain app for sports fans around the globe as an Official Partner of the New York Knicks and New York Rangers.
The marketing partnership will give Socios.com significant brand exposure inside The Garden throughout Rangers and Knicks games. During Knicks games, Socios.com will receive courtside and ribbon LED signage and also basket stanchion signage. In addition, Socios.com will be presenting partner for a number of content pieces across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook. The content includes a Rangers player arrival feature and a Knicks highlights feature.
This is the second recent marketing partnership by Socios.com with a multiple sports ownership group. In November, the company signed a deal with Kraft Sports + Entertainment, the owners of the New England Patriots and New England Revolution.
“We are thrilled to welcome Socios.com — an industry leader in providing innovative technology to engage with sports fans — to the MSG Sports family,” said Ron Skotarczak, executive vice president, marketing partnerships, Madison Square Garden Sports Corp. “We look forward to working together to explore initiatives that will be mutually beneficial to our fans.”
“We are proud to partner with MSG Sports and incredibly bullish about the innovative opportunities our collaboration will provide to fans in New York and beyond,” said Socios.com CEO Alexandre Dreyfus. “The Knicks and Rangers each have uniquely passionate and proud fan bases and we are excited to help those supporters create even deeper connections with their favorite teams.”
The Knicks and Rangers become the most recent of the many NBA and NHL teams to partner with Socios.com in 2021. In April, the New Jersey Devils became the first professional sports team in the United States to sign a marketing partnership agreement with Socios.com. A few months later, the Philadelphia 76ers became the first NBA franchise to team up with Socios.
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