MILAN, JANUARY 11TH: Lega Serie A has announced a partnership agreement with Socios.com, an all-in-one fan influence and rewards platform for sports fans worldwide. With the agreement, Socios.com becomes an Official Partner of Lega Serie A and also Main Sponsor of the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.
This new partnership will officially start when Socios.com CEO Alexandre Dreyfus presents the MVP award following the conclusion of tomorrow’s (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.
The partnership continues to build on Socios.com’s existing extensive presence in Italian football. Socios.com has already partnered with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.
Outside of Italy, Socios.com’s 100+ strong network of partners includes football giants FC Barcelona, Paris Saint-Germain, Atlético Madrid, Valencia, Manchester City and Arsenal. In addition to football, Socios.com’s ever expanding sports network includes the UFC, F1 teams, 25 NBA franchises, the New England Patriots of the NFL, the New England Revolution of MLS, 14 NHL franchises as well as leading teams from esports and cricket.
“We are extremely pleased to announce this partnership with Socios.com, a leading brand in its sector that has been working with the excellence of sports for several years now. With this agreement Lega Serie A proves once again to be ready to seize the opportunities offered by new markets, projected towards the future and innovation and careful to respond to the needs of fans around the world” said Luigi De Siervo, CEO of Lega Serie A.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “In 2021 we grew our network by over 500% and welcomed over a million new users to our platform.
“We’ve got bigger aims for the next 12 months, so we’re delighted to begin 2022 with this major announcement that further solidifies our commitment to the Italian sports industry.
“We look forward to working closely with Serie A, spreading the message about Socios.com and building up our community of superfans both in Italy and across the world.”
Over 1.3M users from 167 different countries are using the Socios.com app to engage with and be rewarded by the teams they love and support by way of Fan Tokens. Fan Tokens are digital assets that are minted on the Chiliz blockchain. They provide their owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions.
For 2022, Socios.com’s goal is to introduce millions of new fans from across the globe to the benefits of Fan Tokens, with new innovations, features and rewards being added throughout the year. Socios.com plans to add many more major global sporting organisations to its current roster, launch high visibility national and international marketing campaigns and build up its sports and entertainment ecosystem significantly in the next 12 months.
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