- Two year deal includes 15 Serie A Clubs
- First video highlight NFTs launch August 29th on OneFootball’s Aero Marketplace
Top Italian league Serie A has partnered with digital media platform OneFootball. The agreement gives OneFootball the rights to mint and distribute non-fungible tokens (NFTs) based on video clips from Italian soccer’s top competitions.
The first NFTs will drop on OneFootball’s Aera Marketplace on August 29th as part of their plans to release 1,300 highlight moment digital collectibles from Serie A, Coppa Italia and Suppercoppa Italiana matches during the upcoming season.
5 Serie A Clubs not part of the deal
The deal is for two seasons and includes 15 Serie A clubs. OneFootball has separate partnership agreements with AC Milan, Juventus and Napoli. Inter Milan and AS Roma are not included but video footage of these teams can still be used so long as they are not playing each other. Meanwhile, future releases will also include iconic moments from Serie A’s archive. In October, AC Milan partnered with Chiliz to release the first ever live in game NFTs in their match against AS Roma.
Following the model taken by the National Basketball Association (NBA) with Top Shot, the Serie A NFTs will be sold blindly through ‘packs’, similar to conventional sports trading cards, and can be traded between users on Aera.
“Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe,” said Luigi De Siervo, Serie A chief executive.
“Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally. We have the most prestigious league, the greatest clubs and the best supporters in the world. Now we are bringing our global fan base the most cutting edge experience.”
Bundesliga is a OneFootball NFT partner
The concept of video-based digital collectibles was popularized by the NBA and has since been imitated by sports organizations across the world. For example, OneFootball is also the official video moments partner of the German Bundesliga soccer league.
This latest deal with Serie A strengthens OneFootball’s goal of becoming a major player in the emerging market for sports-based blockchain products. It believes its 100 million-strong user base and partnerships with some of the leading players in the space makes it well positioned to become a market leader – especially with US$300 million in fresh funding secured earlier this year.
“Through recent history [Serie A fans] spent hard earned money on tickets, travel, kit, programmes – and now for the first time they can actually own part of the experience: match highlights from each week’s action as well as iconic moments from the archive,” added Lucas von Cronach, OneFootball chief executive.
“We’re creating an accessible experience for fans of Serie A – by being a true platform – they can own digital video moments through us and take them wherever they want – or nowhere – they are theirs to keep, in perpetuity. As part of the community, fans will get even more benefits as we expand our Web 3.0 offering and launch even more products.”
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