FTX Cryptocurrency Exchange To Giveaway Bitcoin During 2022 Super Bowl | Four Winners To Receive Free BTC Payout

2 min read

As part of an advertising campaign during Super Bowl LVI at SoFi Stadium on February 13, 2022, Sam Bankman-Fried’s cryptocurrency exchange, FTX, announced that it will give away free Bitcoin to its fans.

The Super Bowl is the most watched sports event in the United States and the ad campaign is part of an effort by FTX to gain a more significant brand exposure to the more mainstream audience of sports fans.

Creative Marketing

Bankman-Fried is an expert in aggressive and creative marketing strategies, and this campaign is no exception. It’s not your typical giveaway, but instead, it primarily relies on luck —and timing.

No one knows how much money the crypto exchange will donate – and therein lies the creative part of the campaign. FTX explained that the exact number of Bitcoins to be given away will depend on the time its ad appears on the TV screens of those fans watching the Super Bowl.

“We’re making our Big Game debut and giving away the time our ad runs in bitcoin … For example, if it runs at 9:02 EST, we’d give away 9.02 BTC.”

A total of 4 winners will be chosen, and the campaign is available for all US residents (from all 50 states except New York). To be eligible, fans must follow the official FTX account and then retweet the FTX tweet alluding to the event between the time it airs and 11:59pm EST.

Sports Marketing A Sweet Spot For FTX

FTX has grown at a rapid pace, gaining popularity with many cryptocurrency enthusiasts. Their winning recipe is based on a combination of product diversification, good technology… and sports.

FTX was the first crypto exchange to buy an ad for the Super Bowl. As Cryptopotato previously reported, FTX may have paid about $6.5 million for the ad.

Shortly after that, Crypto.com joined the race by buying ad space, therefore bolstering its presence in the U.S. market.

In addition to the NFL, FTX has been aggressive in sponsorship deals with the NBA. The company bought the naming rights to the former American Airlines Arena, home of the Miami Heat, renaming it FTX Arena. FTX also signed a deal with the Golden State Warriors in December that included brand placement and NFTs.

The exchange also has a presence in the Major League Baseball after becoming the league’s cryptocurrency exchange partner. This partnership in particular has been so successful that the exchange is now thinking about expanding even further in the sports business.  In an interview for Sports Business Journal, Brett Harrison, who heads the US branch of FTX explained that the exchange is now trying to go beyond simple brand awareness with its sports deals:

“We’re being told that the amount of exposure we’re getting through the umpires is unprecedented. We’re sort of past our initial branding-only deals … whether that is a direct path to revenue or some creative revenue sharing we have to see unique ideas and unique creative. People need to realize we are a technology vendor, a payments vendor.”

All things considered, it is easy to see how FTX is creating its own path into the mainstream market and it is very likely that the exchange will come up with similar ideas in the future. Too bad they used the 12-hour clock instead of the 24-hour one; giving away 20BTC at 20:00 hours seems much nicer than giving away 8BTC at 8pm.

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