- Paris Saint-Germain legendary forward Lionel Messi and Fan Token creators Socios.com have joined forces, uniting to build a more inclusive, exciting and rewarding future for sports fans across the globe.
- “Be more” is the slogan for Messi’s first brand campaign as Socios’ newly appointed Global Brand Ambassador.
- The multi-year agreement with Socios will last for an initial period of 3 years.
PARIS, MARCH 29TH: Lionel Messi has signed an agreement to become Socios.com’s first ever Global Brand Ambassador. In this role, Messi will promote Socios to his 400 million followers, inspiring sports fans around the world to come together and share their passion for their favorite teams by joining the most empowered and engaged community in sports. The four-time UEFA Champions League winner will appear in multiple educational and promotional campaigns, starting with an inaugural Socios.com brand campaign.
Since playing in his first professional game at just 16 years of age, Messi has won 35 major trophies and has scored nearly 700 goals — including 92 in a single record-breaking calendar year. He has also collected more Ballon D’Ors (7) and Golden Boots (6) than any other football player in history. Messi has redefined what can be achieved in the game, creating countless unforgettable moments and bringing joy, excitement and elation to millions of football fans.
Socios.com is driven by the desire to make sports more memorable, exciting and rewarding for fans. While Messi has emphatically raised the bar on the pitch, Socios is trying to do the same thing off the field through Fan Tokens.
The Socios vision has been embraced by over 130 of the world’s largest sports organizations, including Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Napoli, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA. Their network also features huge names from South America such as River Plate, Flamengo and Corinthians, as well as over 50 major US sports franchises from the NBA, NHL and NFL. Others on the Socios roster include MMA giants UFC, big names from Formula One and leading teams from the world of esports. Now, they’ve got Messi.
Lionel Messi’s agreement with Socios.com will last for an initial period of 3 years.
Lionel Messi said: “Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best.
“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love.
“Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”
Alexandre Dreyfus, CEO of Socios.com, said: “Once in a generation talents like Lionel Messi make the beautiful game extra special for fans.
“At Socios.com, what we are trying to do is ensure that fans, wherever they are in the world, feel that their support is valued, that it matters, that it is special.
“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.”
Socios.com plans to conduct at least 500 polls this year for its fast growing community of Fan Token holders, enabling them to influence key fan-centric decisions on matters including kit designs, squad numbers and celebration songs. Socios will also reward more fans than ever before in 2022. As many as 17,000 fans are set to watch games for the teams they love and support in style. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys. In addition, they will be eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. Socios also plans to increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.
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