FIFA+ Collect NFT Platform is expected to launch later this month
With the highly anticipated World Cup starting in November, FIFA has announced they are launching a new NFT collectibles platform. The new platform will be launched on Algorand, continuing an existing partnership between the two organizations.
FIFA+ Collect NFTs will feature game moments similar to Top Shot
The platform will be called ‘FIFA+ Collect’ and it appears to take a Dapper Labs Top Shot like approach, with a bit of a twist. Top Shot utilizes IP from the NBA, NFL and UFC to take in-game highlight moments and then mint them as NFTs. FIFA will also seemingly leverage big in-game moments, and pair them alongside “art and imagery,” according to the press release. The platform is expected to launch later this month, and is focused on being “affordable, inclusive and accessible to all football fans,” according to the report.
In a statement referenced in the press release, FIFA Chief Business Officer Romy Gai stated:
“This exciting announcement makes FIFA collectibles available to any football fan, democratising the ability to own a part of the FIFA World Cup. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms.”
FIFA and Algorand blockchain partnership
In May, Algorand secured FIFA as one of it’s biggest partners to date in a timely deal with the World Cup happening later this year. The deal also included the Women’s World Cup, which takes place next year. This offers a long runway of momentum for the FIFA+ Collect platform.
Algorand sponsorship deal with NJ/NY Gotham FC
Algorand has clearly taken a narrow and more defined approach to partnership deals, as opposed to casting a wide net and hoping something sticks. In March, Algorand signed a deal with NJ/NY Gotham FC from the National Women’s Soccer League to become their official blockchain and NFT partner. With the agreement, Algorand became the club’s main shirt sponsor and it also enabled crypto payments at NJ/NY Gotham’s Red Bull Arena.
Outside of FIFA, it’s been relatively quiet for sports properties in the blockchain’s ecosystem, with limited exposure to deals in non-traditional sports such as chess and drone racing. With enough traction, the new FIFA+ Collect platform could become a flagship NFT product – but it will still face immense competition from established players in the sports & entertainment NFT sector.
Featured image from Pixabay
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