Cricket fans in Australia will soon be able to buy digital highlight collectibles of their favorite sport. Cricket Australia (CA) and the Australian Cricketers Association (ACA) have signed a multi-year licensing agreement with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT) trading company BlockTrust.
The collaboration will allow Australian cricket fans to buy, own and trade NFTs of ‘some of the most memorable cricketing moments’ in the country’s sports history. It is also Australian cricket’s first venture into the expanding world of NFTs.
“We are excited to step into the metaverse with our partners Rario, BlockTrust and the Australian Cricketers’ Association for this historic deal, which will open up huge opportunities for innovation and fan engagement,” commented Cricket Australia CEO, Nick Hockley.
“The game’s deep connection with its past, the passion of our fans and the appeal of Australian cricketers to a global audience, means the incorporation of NFTs is another way that fans across the world can engage and be part of the sport.
“This is just the start and I have no doubt we will see enormous benefit for fans, players and the sport itself as we build this exciting partnership.”
Past Players Share in Revenue
The revenue coming from sales of the Australian cricket NFTs will be shared between players (past and present) and Cricket Australia, although specifics of the agreement have not been shared publicly.
Todd Greenberg, CEO of the ACA added: “This is an exciting opportunity for Australian cricket, and this has been reflected in the cooperative spirit that the ACA and Cricket Australia have partnered with Rario.
“Once you begin to learn about NFTs you soon understand the engagement possibilities between past and present players with fans are huge. We all look forward to bringing this program to life in the coming months with new and innovative concepts.”
The partners have also stated that they are committed to NFTs being minted in a sustainable manner. Rario uses Polygon blockchain, an Ethereum compatible side-chain, to mint NFTs. The firm says this translates to more Eco-friendliness and considerably fewer carbon emissions. English Premier League football club Liverpool FC recently used Polygon for their NFT launch.
Rario and Caribbean Premier League
Rario is cricket’s first officially licensed digital collectibles platform. The company also has deals with the Caribbean Premier League (CPL) as well as tournaments in the UAE and Sri Lanka. In addition, they signed Aaron Finch and Faf Du Plessis as brand ambassadors.
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