Club Tigres UANL Joins Mexican Football Clubs Chivas, Atlas FC & Santos Laguna In Chiliz Fan Token Offering Plans

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  • Club Tigres UANL is is one of Mexico’s most successful football clubs, having won the Mexican league seven times. They will team up with Socios.com, the blockchain-based fan engagement and rewards app, used by global football powerhouses such as FC Barcelona, PSG, Manchester City, AC Milan, Flamengo, River Plate and many others, to interact with their fans.

NUEVO LEÓN, AUGUST 30TH. Club Tigres UANL has announced a partnership with Chiliz, the leading sports and entertainment industry blockchain provider. The club will soon be launching its official Fan Token $TIGRES on the Socios.com fan engagement and rewards platform, used by global leading sports organizations to connect and interact with their fans and provide them with innovative experiences.

Fan Tokens are digital assets that give sports fans access to a new service provided by their favorite clubs through the Socios.com app. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app. Thanks to this new partnership, Tigres fans will have the opportunity to join the most empowered and engaged community in sports.

Socios is on track to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. Socios.com will also reward more fans than ever before with as many as 17,000 users set to watch live games of their favorite clubs in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands.

Tigres History

Founded in 1960 as the team of the Universidad Autónoma de Nuevo León (UANL) university, Tigres is one of Mexico’s most successful football clubs, having won the Mexican league seven times. In 2020 they conquered the prestigious Concacaf Champions League and went on to reach the final of the FIFA Club World Cup. The Estadio Universitario, where they play their home matches, is known as El Volcán (The Volcano) due to the unique atmosphere created by their passionate fans.

Tigres is joining a Socios roster, which imcludes over 150 of the biggest sports brands in the world. Big names from Socios.com’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal, S.C Corinthians, Flamengo, São Paulo FC, CR Vasco da Gama, FPF and UEFA. In addition, over 50 major US sports franchises from the NBA, NHL and NFL and MMA outfit UFC are on board, as well as several Formula One teams and leading teams from the world of esports.

The launch date of the $TIGRES Fan Token as well as the Fan Token Offering (FTO®) price and other details are not available yet, but will be announced shortly.

Chivas, Atlas FC and Santos Laguna are Socios.com partners

Tigres is the fourth Mexican club to join Socios.com, with their addition confirming once again the platform’s leadership in the Liga MX, a strategic market for the company. Fellow Liga MX clubs Atlas FC and Santos Laguna  partnered with Socios in November. Club Deportivo Guadalajara, popularly known as Chivas then signed on in June to release their $CHVS Fan Token on Socios.

Mauricio Culebro, President of Tigres, said: “For us it’s an honour to continue investing in the digital space. At Tigres we are always exploring new ways to enhance the experience of our fans. Through Socios.com, we will allow them to take part in some of the Club’s decisions, which is something that they deserve and which we trust they will find exciting”.

Alexandre Dreyfus, Founder and CEO of Socios.com, added: “We are delighted to welcome the Incomparable Tigres fans to the Socios.com ecosystem, where they will find a new world of opportunities to experience and share their passion for their team.

“This agreement strengthens our position as the leading fan engagement platform for fans in Mexican football and confirms our commitment to the region, where we have multiple and exciting plans coming up”.

Socios.com is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, São Paulo Istanbul, Miami, Malta, Milan and Lyon. Chiliz $CHZ the digital currency of the Socios.com platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.

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