BUENOS AIRES, FEBRUARY 1ST: Club Atlético River Plate, in partnership with the leading sports blockchain provider Chiliz, have announced that they will launch their official Fan Token $RIVER on the Socios.com all-in-one fan engagement and rewards platform.
River Plate are the reigning Argentinian champions and a true giant of Latin American football. The club has 36 league titles and has won over 10 international trophies, including four CONMEBOL Copa Libertadores and a FIFA Intercontinental Cup. They are the second Latin American football club to announce their Fan Token launch on Socios.com this year. Brazilian club Vasco da Gama partnered with Socios.com in January.
The $RIVER Fan Token will give the club’s estimated 20 million fans across the globe the opportunity to engage with and influence the club in a ways that were not possible before. For the first time ever, River Plate fans will be able to take part in their favorite club’s decision-making processes by voting in polls to choose kit designs, squad numbers for new player signings, celebration songs, inspirational messages and other fan-related topics.
The ability to influence the club is just one of the many benefits of these digital assets that are revolutionizing the way fans connect with their teams and heroes across the global sports market. River Plate Fan Token owners will also enjoy exclusive discounts and promotions, as well as the chance to earn unique rewards such as signed merchandise, VIP tickets and club-related non-fungible tokens (NFTs).
By using the Socios.com app, fans will also be able to connect with other fans around the world, putting their skills and knowledge to the test in games and quizzes along with ranking in global leader boards. Fans can earn real-life and digital club-related rewards, benefits and experiences along the way.
In 2021, Socios.com Fan Token partners launched over 300 Fan Polls on the app and rewarded 5,000 Fan Token holders with their club’s merchandise, tickets, VIP experiences and other prizes.
The launch date for the $RIVER Fan Token will be announced soon as will the subject of the first Fan Poll. The Fan Poll will be available on the Socios.com app as soon as the Token is released.
“We are extremely excited to add another global powerhouse to our roster. River Plate is one of the most iconic sporting brands in Latin America, but also a club followed and admired all over the world,” said Alexandre Dreyfus, founder and CEO of Socios.com.
Jorge Brito, Presidente of River Plate, added: “We are very happy with this agreement, which will see River Plate join global powerhouses such as FC Barcelona, Manchester City, Paris Saint-Germain, Juventus and Inter Milan amongst others. This is much more than a sponsorship deal for us, it’s an important step that will see River explore the world of digital assets and create a new revenue stream while enhancing the experience of our millions of fans.”
River Plate joins a roster of over 100 sporting organizations worldwide that have embraced Socios.com’s cutting-edge blockchain technology to empower and enhance the experience for their fans. The list features football powerhouses such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan and Arsenal among others. Additional Socios.com partners include major MMA brands, Formula 1 teams, esports clubs as well as NHL, NFL, MLS and NBA franchises.
The Socios.com mobile app was launched by leading blockchain provider Chiliz in 2019 and is available for iOS and Android devices. The app currently hosts a growing community of 1.3 million users in 167 different countries. The company has headquarters in Buenos Aires, Istanbul, London, Madrid, São Paulo and Seoul and will very soon open its first offices in Italy and the US.
Socios.com grew by 500 percent in terms of partners and clubs in 2021, and is aiming to sustain its growth in 2022. “We set the bar very high in 2021, but this partnership with River Plate proves that we are not going to settle,” Dreyfus said.
