MOSCOW, JANUARY 26TH: FC Spartak Moscow have announced their partnership with Chiliz, the leading blockchain provider for the sports and entertainment industries, to launch the club’s official Fan Token $FCSM on the Socios.com all-in-one fan engagement and rewards platform.
FC Spartak is the most successful football club in Russia, having won 12 Soviet Championships and a record 10 Russian Premier League Championships. They have over 5.5 million followers on social media and finished 2021 as the world’s most popular football club on TikTok by getting over 25 million monthly interactions.
Spartak is the first Russian club to release Fan Tokens, the digital assets that are redefining the way sports fans connect with their favorite teams across the globe. The $FCSM Fan Token will give Spartak’s estimated 17 million fans worldwide the opportunity to engage with and influence the team like they’ve never been able to before, starting in this very special year for the club, who will be celebrating the Centenary Anniversary of its foundation in April.
FC Spartak fans will be able to take part in decision-making processes by voting in polls to choose kit designs, squad numbers for new players, celebration songs, inspirational messages and other fan-related matters.
Influencing the club is just one of the many perks for fans owning Fan Tokens. $FCSM owners will also receive exclusive discounts and promotions, as well as the chance to earn one of a kind rewards, ranging from VIP tickets to match-worn jerseys.
Using the Socios.com app, fans will also be able to connect with other fans from around the world, putting their skills and club knowledge to the test in games and quizzes, competing in global leader boards and earning real-life and digital club-related rewards, benefits and unique experiences.
During 2021, Socios.com Fan Token partners launched over 300 Fan Polls on the app and as a result of the voting, rewarded 5,000 of their Fan Token holders with club merchandise, tickets, VIP experiences and other prizes.
The launch date for the $FCSM Fan Token will be announced soon as well as the subject of the first Fan Poll, which will then be available to vote on the Socios.com app as soon as the Token is released.
“We are very excited to be landing in Russia, home to a huge and passionate community of sports fans. Spartak, the country’s most successful club, is an excellent partner and we couldn’t think of a better moment to start this journey together than the year the club is celebrating its Centenary. We’re looking forward to creating new and exciting opportunities for their millions of fans to get involved in the celebration of this remarkable milestone,” said Alexandre Dreyfus, Founder and CEO of Socios.com.
Makhmutov Rustam, Head of Commerce and Marketing of Spartak Moscow, said: “We are delighted to be the first ever club in Russia to join the family of Socios that is the leader of the industry. The club strives to be modern and innovative. FC Spartak is taking a big step towards being a more digital and a more innovative global brand and it is a big pleasure to make this long trip with Socios.com.”
“We are looking forward to offering our fans useful services and strengthening the bond between supporters and the club worldwide. Today polls, rewards and exclusive promotions are the ways of participating in the life of your favorite franchise. It is the exact direction in which we want to develop together with our new partner.”
Stefanskiy Vladislav, Head of New Media and Special Projects of Spartak Moscow said: “FC Spartak Moscow is taking a big step towards becoming a modern, innovative and global brand and it is a big pleasure to make this long trip side by side with Socios.com.”
Spartak Moscow joins a roster of over 100 sports organizations worldwide that have already embraced Socios.com’s cutting-edge blockchain technology to enhance the experience for their fans. The list features football giants such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan and Arsenal among others. Other Socios.com partners include major MMA brands, Formula 1 teams, esports clubs along with NHL, NFL, MLS and NBA franchises.
The Socios.com mobile app is available for iOS and Android devices and currently hosts a growing community of 1.3 million users in 167 different countries. The company has headquarters in Buenos Aires, Istanbul, London, Madrid, São Paulo and Seoul and has plans to open its first offices in Italy and the US.
The signing of FC Spartak Moscow expands the total number of countries in which Socios.com holds partnership agreements to 26, and confirms the company’s renewed commitment to introducing millions of new fans to the benefits of Fan Tokens with new partnerships, innovations, features and rewards which will be added to the Socios.com platform throughout the year.
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