- The Binance logo will be displayed on the new BWT Alpine A522 car.
- Binance will also sponsor the Alpine Esports Team starting in 2022.
Many sports clubs have partnered with crypto firms to launch fan tokens. In Particular, football clubs have used the Chiliz blockchain to do so. These fan tokens serve as a type of ‘homage’ to the fan community while also providing fans with engagement opportunities and rewards functionality.
The BWT Alpine F1® Team has announced a new collaboration with Binance. The BWT Alpine F1®Team becomes the first-ever Formula One™ team to partner with the Binance Fan Token platform. In addition, Binance will become the Alpine Esports Partner from 2022 forward. The Binance logo will also be displayed on the new Alpine A522 race car, which is scheduled to be revealed on February 21, 2022.
Alpine’s CEO, Laurent Rossi, stated:
“BWT Alpine F1® Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment in striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe Binance is the right partner to take us all the way to the checkered flag.”
Alpine Fan Tokens On Binance Launchpad
Fan Tokens of the Alpine team will be distributed on the Binance Launchpad, which is a Binance-powered platform. The BWT Alpine F1® Team is expected to use the fan tokens to explore new branding opportunities so that they can create a more meaningful and intuitive fan engagement experience for BWT Alpine F1® Team supporters, both on the track and off.
The token will be available for purchase through Launchpad On February 16 at 00:00 AM (UTC). The fan tokens are also available through Spot, debit/credit cards, and Peer-to-peer transactions.