Eintracht Frankfurt has announced they will enter the metaverse, through a new partnership with blockchain fantasy football platform, The Football Club (TFC).

It is TFC’s first collaboration in the league. The partnership is set to equip Eintracht Frankfurt with the capabilities necessary to build relevance and attract attention to the club in the emerging Web3 space.

Timm Jäger, Managing Director of EintrachtTech GmbH, the subsidiary of Eintracht Frankfurt Fußball AG, said: “The dynamics in the virtual world are enormous. Sport in general plays an important role as a lifestyle trendsetter due to its cross-target group orientation.

“Eintracht Frankfurt has already set a benchmark in the field of digital sports at an early stage with its own eSports training centre. We are always interested in offering our fans the latest future topics in Eintracht club colours.”

TFC is a football manager game that extends into a fully functional, Metaverse-adapted mobile app and NFT marketplace that integrates blockchain technology with football.

The free-to-play game sees players compete with teams that have a roster of footballers they’ve picked. Footballers from the First and Second Bundesliga divisions are available to pick from and add to a squad. Another fantasy football game, First Eleven provides players with a Champions League experience.

The Metaverse aspect introduces a variety of virtual reality niches, including interacting with other fans in virtual stadiums or competing in different challenges which would add to the experience points gained from playing matches.

In addition, the virtual TFC marketplace will give fans opportunities to acquire limited NFT (Non-fungible Token) Eintracht Frankfurt merchandise. Other digital, club-specific assets and different lifestyle products will become available to purchase as the partnership progresses.

Jäger added: “A new, virtual marketplace – we are very pleased to open and play it for the fans of Eintracht Frankfurt and to integrate it into our Eintracht app ‘mainaqila’ in the future.”

Launched in 2020, Munich-based TFC has stated that it looks to mobilize the Bundesliga for the digital revolution ahead through partnering with more German teams in the future.

“We launched our project in the middle of the corona pandemic because we are convinced that new digital interaction formats between sports fans and their favourite brands and clubs are more relevant than ever and have huge growth potential,” noted Ante Kristo, Managing Director of TFC.

“We are very pleased to have Eintracht Frankfurt as one of the most digital and well-known German football clubs for our new platform and are grateful for the trust that Eintracht places in us.”

Adding to the ‘limitless possibilities’ for sports teams to create a digital presence, Jäger concluded: “The digital world changed our communication behaviour a long time ago. The fact that we now have virtual sports and marketplaces, different customer approaches and contact opportunities spurs us on to make innovative offers to our fans very early and very precisely that are fun and sustainable. Analog and digital complement each other perfectly at Eintracht.”

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