Argentina’s shocking 2-1 loss to Saudi Arabia in their opening match of the FIFA World Cup has plummeted the price of the Argentine Football Association Fan Token (ARG). The nation’s die-hard soccer fans are hoping for a much better result against Mexico.

At kick-off, the ARG token was priced at $7.21. With the poor performance by the Lionel Messi led soccer team, the token’s price fell 31% to $4.96 by the end of the match. It has since increased however, rising to $5.22 at the time of writing, according to data from CoinGecko.

By contrast, the floor price of “The Saudis,” a Saudi Arabian-themed nonfungible token (NFT) collection unrelated to the soccer team, skyrocketed 52.6% from 0.196 Ether (ETH) to 0.3 ETH over the same time before cooling off to a price of 0.225 ETH, around $250.

The collection’s sales volume also spiked 990% over the last 24 hours, closing in on 24.5 ETH, according to OpenSea data.

Sell the News? Fan Tokens drop after World Cup starts

Despite the built-up hype for the FIFA World Cup, which officially kicked off on November 20th, cryptocurrency research firm Delphi Digital noted that the fan engagement platform Socios’ native token Chiliz (CHZ), in addition to other soccer-based tokens representing participating nations, has also cooled off considerably over the last few days:

Sports Fan Tokens boom in 2022

CHZ is an ERC-20 token native on Socios, a blockchain-powered fan engagement platform that has been one of the largest contributors to the sports fan token boom.

Many of the soccer–based tokens run on Socios, which has partnerships with some of the largest soccer clubs in the world, including FC Barcelona, Manchester City and Paris Saint-Germain.

While the tokens don’t represent ownership in teams, the token does allow buyers to vote in some decisions made by sponsoring teams in addition to enabling access to some rewards.

Related: Billions are spent marketing crypto to sports fans — Is it worth it?

Popularity for fan-based tokens in the sports industry has surged lately, too, with token sales volumes often increasing more than 250% month-on-month since January 2022.

Some appear to have viewed the tokens as an indirect way to bet on the success of such teams, despite them not being designed for that purpose.

Fan Token prices are impacted by several factors

The tokens are also impacted by factors other than the on-field success of soccer teams, such as the regular ebbs and flows of crypto markets and breaking news events.

An example is the recent FTX collapse sending the price of CHZ falling by nearly 40% since the reports of the exchange’s liquidity issues and proceeding bankruptcy.

In May, smart contract platform Algorand became the first official blockchain-based sponsor for the FIFA World Cup, which is set to wrap up on December 18th.

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