Barca Digital Entertainment (BdE) To Use Layer-1 Sports Blockchain Chiliz Chain 2.0 For Web3 Strategies

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FC Barcelona’s Barca Studios will be renamed Barca Digital Entertainment (BdE) following a €100M investment from Orpheus Media and the recent investment from Socios.com

August 12, 2022 — FC Barcelona announced today that Orpheus Media, managed by Jaume Roures, a reputed media producer with extensive experience in audiovisual and digital content development has become the second strategic investor in Barça Studios. Orpheus Media acquired the second 24.5% strategic stake in Barça Studios for a total consideration of 100m Euros.

The completion of Orpheus Media, a firm believer in the value of this strategic investment, follows the August 1, 2022 announcement that blockchain-powered fan engagement and rewards platform Socios.com will become a strategic technology partner accelerating FC Barcelona’s NFT, digital assets, and Web3 strategies through the acquisition of the first Barça Studios 24.5% strategic stake.

Barça Studios will be renamed Barça Digital and Entertainment (BdE)

Following the investments from both Orpheus Media and Socios.com, and to reflect the growing ambition and vision shared with FC Barcelona, Barça Studios will be renamed Barça Digital and Entertainment (BdE) to reflect its focus on accelerating the growth of the Club’s NFTs and metaverse projects and spearheading FC Barcelona’s digital strategy to deliver projects that engage, reward, and build connections with its global fanbase.

In parallel with Socios.com’s blockchain technology and global distribution capabilities, the addition of experience of growing global entertainment brands will allow FC Barcelona to accelerate its blockchain and Web3 strategies to provider greater connectivity with its global fan base and continue to grow the Club’s network of fan communities and produce revenue streams in new geographies.

More than $39m worth of Barça Fan Tokens have been sold by Socios.com

As part of the strategic investment group, the partners will work with BdE to develop projects that attract the most innovative blockchain and Web3 partners to build new features in the Barcelona FC ecosystem. Since launching its fan engagement and reward platform with the Club in February 2020, Socios.com has sold more than $39m worth of Barça Fan Tokens.

As part of the BdE project, FC Barcelona and Orpheus Media will also benefit from the technological expertise of Chiliz — the world-leading blockchain provider for the sports and entertainment industry that powers and provides the infrastructure behind Socios.com.

Chiliz Chain 2.0 (CC2) Layer-1 blockchain

Of particular note, Barça Digital and Entertainment will gain exposure to Chiliz Chain 2.0 (CC2), the first Layer-1 blockchain created especially for the sports and entertainment industry. CC2 enables brands to mint NFTs and Fan Tokens, build DeFi products and Play2Earn games, and create event, loyalty and merchandising programs, helping them unlock the huge potential of Web3. The mainnet launch of CC2 is scheduled for Q4 2022.

ABOUT SOCIOS.COM

Sporting organizations can now offer their fans access to an intuitive app where they can join highly engaged communities and be recognized and rewarded for their support. The name of that app is Socios.com. Powered by the latest technology, Socios.com provides sporting organizations with an unparalleled way of strengthening relationships with all fans through Fan Tokens, digital assets that unlock access to a gamified engagement and rewards community.

Over 160 major sports organizations, including massive soccer teams from Europe and Latin America, premium Formula One™ teams, giants from NBA, NFL, NHL and MLS, leading esports teams and the UFC are on board with many more to come in the future. Socios.com has over 300 employees and regional headquarters in Miami, Madrid, Malta, London, Istanbul, Milan and Sao Paulo. The Socios.com app is available in 10 languages. Socios.com is powered by Chiliz, the world leading blockchain provider for the sports and entertainment industry. For more information please visit www.socios.com. See the full list of Socios.com partners at www.socios.com/partners

For more information:

Chiliz / Socios.com

Andrew Clarke — Global Head of Communications and PR

andrew@chiliz.com

press@socios.com

www.socios.com

Image: Socios.com

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