Atlético de Madrid joins Chelsea FC as a WhaleFin Partner
Working closely with WhaleFin and STEPN, the Atlético de Madrid NFT boots will allow fans of the famous Spanish football club to interact with their favorite team in a completely new way. WhaleFin is also an Official Global Partner of Chelsea FC.
Aiming to close the gap between the digital and physical spaces, it will also provide access to some great benefits only available to NFT holders.
Íñigo Aznar, Chief Commercial Officer at Atlético de Madrid, said, “This strategic alliance with WhaleFin opens a new world of possibilities for the club and our fans worldwide. Exploring new ways to connect with our fan base and with communities like STEPN allows us to discover innovative possibilities offered by Web3.”
Atlético de Madrid NFTs come in three rarities
In total, there will be 1,001 hand-drawn NFT sneakers in the Genesis collection. They come in three categories: Common, Uncommon, and Rare soccer boots. All of these can be utilized with STEPN on the Ethereum blockchain.
This will not be Atlético de Madrid‘s first venture in the cryptocurrency space. They have also released Fan Tokens on Socios.com.
The designs of the NFTs will highlight the history of the 119-year-old football club, including trophies, stadiums and players.
To start the launch, WhaleFin will release 180 sneakers comprised of 160 Common sneakers, 19 Uncommon sneakers and an exclusive pair of Rare sneakers up for grabs.
The WhaleFin release will coincide with a STEPN airdrop of 20 Common sneakers to its community.
VIP Tickets to a match at Cívitas Metropolitano stadium
Users will need to move to gain rewards on the app using the Atlético de Madrid NFT sneakers. They can walk, jog or run their way towards special benefits.
Importantly, this includes an opportunity to win one of the eleven exclusive signed football shirts alongside access to future WhaleFin NFT airdrops.
One of the most exciting rewards is the chance to win an exclusive VIP experience in Madrid. The raffle winner will get two tickets to watch a live match at the beautiful Cívitas Metropolitano stadium.
NFTs will use STEPN move-to-earn technology
The pioneering move-to-earn STEPN technology made huge waves in the NFT crypto sector when it launched in December 2021. It is a unique web3 lifestyle app that allows users to earn crypto while being active.
The app features built-in GameFi and SocialFi technology. Like other fitness apps, it tracks users daily activity, whether walking, running or jogging outdoors.
By the same token, STEPN promotes healthy living and provides game progression by leveling up sneakers and minting new ones.
Mable Jiang, the Chief Revenue Officer at STEPN, said, “Through this partnership, our goal is to connect the world of exercise to the Web3 space and provide tangible, real-world rewards for global fans who own a pair of NFT sneakers from the Genesis collection.
The Atlético de Madrid NFT collection is is available through WhaleFin. This is Amber Group’s flagship digital asset platform. Significantly, they have a huge knowledge of institutional and consumer markets worldwide. Together, along with Madrid and STEPN, they will continue building this collection.